Pure Gym Limited
Together we aimto inspire the nation to improve their heart health

We're proud to be the official gym partner for the British Heart Foundation.

It's estimated 1 in 2 of us will have a heart or circulatory disease in our lifetime.

Through our partnership we are collaborating on a number of projects that will help make a genuine difference to the health of the nation, both today and in the future.

We'll also be sharing support on how you can improve your heart health and reduce risk through exercise and nutrition.

What we've been getting up to together
We all have heart health, let's look after it

We all have one, but sometimes we can take it for granted until something happens to us or those close to us.

Through our partnership, we want to shine a light on the importance of keeping a healthy heart and provide you with support and information to encourage some small changes you can start making to lower your risk of heart and circulatory diseases.

1 in 6

Heart and circulatory disease deaths are associated with a high Body Mass Index (excess body weight) in the UK.

5 million

Up to 5 million people in the UK have high blood pressure and don’t know it.


Up to 35% risk reduction of heart and circulatory diseases by being more physically active. 

PureGym heart stories

Many of our PureGym community have been, or still are, living with a heart condition. We spoke to some of our members who told us how important their heart health and knowledge around heart conditions is to them…

Lance's story
Sarwan's story
Adam's story
Healthy hearts programme

Developed exclusively by experts at PureGym and British Heart Foundation, our free app programme takes you through an 8-week journey of workouts, recipes and top tips to help you take control of your heart health. Our quick workouts and healthy recipes are easy to build into your week. We'll show you how to care for your heart every day. 

Learn more

Healthy heart top tips

 Check your blood pressure

Try one of our blood pressure monitors available at all PureGyms. A member of the team can show you how it works, or you can book a free check. Check your stats regularly and keep on top of your blood pressure and heart health. Your GP can also check it and advise on anything you're worried about.

Eat healthy

A well-balanced and nutritious diet can lower your chance of heart and circulatory disease, reduce the risk of type 2 diabetes and keep your blood pressure optimal. We have lots of quick and tasty recipes you can try to get your nutrients in and help keep your heart healthy. Recipe inspiration.

Get moving

Just 20 to 30 minutes of exercise a day can make your heart stronger. It can reduce your risk of developing heart and circulatory disease by up to 35%, lower your blood pressure and improve your mental health. If you're just getting started in the gym, we've got plenty of workout inspiration and advice for you. Get started.

Free blood pressure checks

We offer free blood pressure checks to all our members. Routine blood pressure checks are the most simple and effective way of spotting high blood pressure, which is associated with around 50% of heart attacks and strokes. 

Speak to a member of your local gym team to arrange your free check today. 

Recycle for research

In all our 370+ gyms we have boxes for members to donate their preloved items to BHF retail stores. All sales go towards funding lifesaving research. 

So far 2.4 tonnes of your donations have been diverted from landfill, equating to 24,425kg of C02 emissions avoided.

We have introduced a 'micro donations' option for all members when they sign up, with a choice to give an ongoing monthly amount of 25p or a one-off donation of 50p to the British Heart Foundation. 

Many members are now choosing to donate this way which really makes a difference. 

All our PureGym staff are CPR trained, and all of our gyms have a defibrillator to assist in an emergency. You can see the full details of all our gym safety protocols on our TrainSafe page.

About TrainSafe

We're raising money to help fund lifesaving research into heart and circulatory diseases, finding new ways to help prevent, treat, and cure them. Every donation could help save and improve more lives.

Donate now
British heart foundation

If you or something you know is concerned about their heart health, please do not hesitate to contact a GP as soon as possible. The British Heart Foundation also have plenty of resources and support you can access to find out more.

Resources And Support

The BHF is registered with the Fundraising Regulator. BHF 2022, reg charity nos 225971/SCO29426.